Profile Lifestyle

The prestigious 3145 postcode - enjoy a life of endless choice and unabated ease.


Profile’s generous location lends itself to a life of endless choice and unabated ease. In every direction, examples of cultural excellence await you, from the world-famous Chadstone Shopping Centre to Oakleigh’s bustling Eaton Mall. With Waverly Road’s plenteous scope of dining destinations also close at hand, you really will feel like you’re at the centre of everything.

Malvern East has long been a suburb synonymous with greenery, owed to the myriad of parks and reserves that sit within in its verdant borders. This area also leads the vanguard when it comes to education, playing host to an outstanding roll call of some of Melbourne’s finest institutions.


Overlooking the emerald jewel of Central Park, Riserva Wine is sophistication’s newest address. Upon entering, it’s palpable the intimate space has been designed to emulate the look and feel of an authentic Italian enoteca – minimalist, adorned in black and complete with an elegant marble top bar and European light fittings. If the interiors don’t succeed in shipping you off to Rome, the menu and wine list will undoubtedly do the trick. Championing a Pan-European approach to the food, social and wine-friendly options like the shucked oysters sit with heartier dishes like the braised duck risotto. The wine list is enthralling, boasting 100 different bottles from Italy, France, Australia and beyond.


If you have a fondness for Scandinavian design, pay a visit to the little slice of heaven that is Norsu on Wattletree Road. Housed within a beautiful heritage building, submerse yourself in pastel hues and floral scents as you explore their diverse collection of prints, homewares, gifts and kids products. Owned by interior design dream team Nat Wheeler and Kristy Sadlier, Norsu (which means ‘Elephant’ in Finnish) now offers a styling service for those wanting to take their Scandi obsession to the next level.

CHADSTONE; A pinnacle of Melbourne culture under one roof.


Since first opening in 2011, Fonda has revolutionised the way in which Melbournians consume Mexican food. Championing a modern take on traditional Mexican street food, the menu comprises all the crowd pleasers – nachos, tacos and burritos – yet here, they’re made with fresher, healthier ingredients and inventive combinations of flavours. Their Chadstone restaurant is by far one of the most aesthetically pleasing in the series, awash with neon lights, funky tiling and vibrant colours. Wash your crispy corn tacos down with one of their imaginative cocktails, like the jalapeno kombucha margarita or the elderflower spritz.

Sneaker Boy

Transfiguring the typical retail model, Sneaker Boy in Chadstone provides a glimpse into what shoe shopping might look like in the not too distant future. A concept store boasting state of the art design, walk in through a tunnelled entry to a room reminiscent of something from a space ship – decked out head to toe in rows of designer sneakers. The idea is that you try on the shoes in-store, and then Sneaker Boy has them shipped from Hong Kong to your doorstep. This is so you’re never again faced with the dreaded dilemma of being told your favourite style is out of stock. Housing brands like Dior, Alexander McQueen, Fendi and Nike, Sneaker Boy delivers shoe shopping at its most luxurious.


Having reopened in 2016 after a major refurbishment, Hoyts Chadstone has set a new benchmark for commercial movie theatres in Melbourne. From the oversized screens and recliner seats in every cinema to the extensive selection of snacks and adjacent eateries, every visit is defined by both indulgence and comfort. The LUX experience, even more so, where a bespoke menu designed by Manu Feildel teams with an international wine list, cutting edge sounds and visuals, and plush couch- style seating.


“Fashion passes; style remains” said Coco Chanel in 1971. The iconic Chanel brand has, for decades, stood as a universal paragon of style; a designer label committed to uncomplicated luxury, elegance and innovation. An opulent space as lavish as the products housed within it, the Chadstone store sells everything from high-end apparel and accessories to beauty products and the famed Chanel No.5 perfume. Whether you’re purchasing a sentimental gift for a loved one or treating yourself to a timeless piece, a visit to the boutique is always a truly special experience.

Axil Coffee Roasters

When it comes to speciality coffee roasting, Axil is an Australian exemplar. Their team travels the world to source beans of the highest calibre, building relationships with the farmers who harvest them and following environmental and socially responsible practices at all times. Upon tasting one of their immaculate blends, this tireless commitment is tangible. Their Chadstone café presents a contemporary and sophisticated space, fit out with black joinery, edgy brass fixtures and lush plant hangings. If you’re impartial to the calibre of your caffeine, Axil’s adventurous and seasonal lunch menu will be sure to tickle your fancy.


Tucked away on Poath Road, Brew is an edgy corner café breathing life into the peaceful little pocked of Hughesdale Village. Distributing inventive brunch dishes and immaculate coffee, the eatery evokes a distinctly ‘inner-north’ vibe; the interiors boasting industrial light fittings, exposed concrete floors and black finishes. Noteworthy dishes include the eggs pancetta, the marinated Portobello mushroom and the decadent savoury crepe. Or, if you’re feeling health conscious, their green breakfast salad is also a local favourite. On warmer days, bask in the sun-drenched courtyard out the back, where a decent selection of wines and beers make it easy to while the day away.

Open Room

Located on a quiet stretch of Waverly Road, Open Room is a furniture store established on the idea of less being more. The space feels almost like a curated art gallery, filled with a selection of minimalist homewares, furniture pieces and prints from established and emerging designers. Modernist influence is palpable in the form and function of many of the designs, with all products sourced sustainably and ethically.

Education & Transport

Malvern East’s connectivity accounts for a big part of Profile’s appeal. Trains and buses are never more than a short walk from your doorstep, streamlining your journey to and from Melbourne’s thriving epicentres. Peppered with some of the most esteemed institutes in the state, schools also form a major part of Malvern East’s cultural fabric, affording a location that really does have it all.

Oakleigh Grammar

Within walking distance of Profile, Oakleigh Grammar is a prestigious institution committed to creating exceptional learning opportunities for its students. The private school’s ethos is very much centred on ideas of diversity and inclusivity; forming a nurturing and inspiring community that equips students with the tools needed to reach their full potential – not just academically, but in all areas of life. With state of the art facilities and innovative teaching programs, Oakleigh Grammar is a true prize of the domain.

Monash University

Monash University is regarded as the sixth best tertiary institute in Australia, and is positioned within the top 100 in the world. A highly coveted and convenient attribute, the Caulfield campus is just a 10-minute drive from Profile’s doorstep. Offering a wide range of courses spanning ten areas of study and an outstanding overseas study program, the institute has assisted in placing thousands of students on their desired career path. With a diversity of clubs and societies also available, it’s easy to see why the university is consistently ranked as one of the best the world.